|
|
|
New to this Edition
Emphasize key topics in business
1. “The List” feature has been updated with new ones where appropriate that reflect current market trends, with a focus on selecting topics that appeal to students.
2. Boxed features have been added in many chapters with topics such as Keurig’s monopolistic market presence, Patagonia’s corporate responsibility, Augmented Reality, Hard Lessons on Social Media, Dove’s Real Beauty advertising campaign, and Advertising and child obesity.
3. All of the end-of-chapter materials have been reviewed and modified. 25% of these materials include the most recent events and trends in the business environment. The fourth edition of Better Business provides instructors with wide-ranging choices for discussion topics, assessment questions, and group activities that cover the most current and timely topics in the business community, such as major economic shifts, changes in technologies, and ever-increasing globalization.
Keep your course current and relevant
1. Social Media Coverage. One of the most significant shifts in the business environment since the first edition is the explosive growth of social media in all parts of business. The fourth edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.
2. All of the time-sensitive material has been updated. Stories and examples from the previous editions that have continued to evolve have been updated and placed in the most current context. Timely examples have replaced older material, continuing to give Better Business an up-to-date feel that resonates with students.
作者簡介
Michael R. Solomon
現職：Saint Joseph's University
Mary Anne Poatsy
現職：Montgomery County Community College
Kendall Martin
現職：Montgomery County Community College
Ch 1 Business Basics
Ch 2 Economics and Banking
Ch 3 Ethics in Business
Ch 4 Business in a Global Economy
Mini Chapter 1 Business Law
Ch 5 Small Business and the Entrepreneur
Ch 6 Forms of Business Ownership
Mini Chapter 2 Constructing an Effective Business Plan
Ch 7 Business Management and Organization
Ch 8 Motivation, Leadership, and Teamwork
Ch 9 Human Resource Management
Ch10 Online Business and Technology
Ch11 Production, Operations, and the Supply Chain Management
Mini Chapter 3 Business Communications
Ch12 Marketing and Consumer Behavior
Ch13 Product Development and Pricing Strategies
Ch14 Promotion and Distribution
Mini Chapter 4 Finding a Job
Ch15 Financing and Tracking Business Operations
Ch16 Investment Opportunities in the Securities Market
Mini Chapter 5 Personal Finance
