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Business Style
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Business Style

作者: 白安竹
出版社: 文鶴出版
出版日期: 2018-04-13
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內容簡介

  ※此課本無解答,網路會員訂購者欲索取解答,請mail至[email protected],並提供網路訂單編號;校園團訂者請向任課老師索取解答。

  

  商用英文教材:精選15個有趣且實用的主題,全方位訓練聽說讀寫能力!

 

  Topic Warm-up: 以不同的問題、文章標題、或引人好奇的圖片,吸引學生的注意力和提升學習動機!

 

  Reading Passage: 每篇閱讀文章皆有視覺輔助圖表與閱讀理解練習,內容簡潔多元,學生能從中認識許多成功企業與重要商業趨勢!

 

  Vocabulary: 單字暖身活動,先確認學生認識重要單字,重要單字皆在閱讀文章中標註,運用多元化的練習來幫助學生對單字的用法更清晰!

 

  Grammar Practice: 文法的練習設計主要是訓練學生能從練習中歸納出每單元的重要文法規則,以實際運用為主!

 

  Business Style brings to life 15 fascinating topics from the world of business. At the core of each unit is a 400-word article about a leading company, industry titan, or important business trend. Pre- and post-reading exercises strengthen a range of abilities, including vocabulary, grammar, speaking, listening and writing skills. With a carefully designed blend of high-interest content and skill-building exercises, Business style leads to thoughtful, lively, and rewarding English classes.

 

  Features

  ● Engaging Topics

  Every unit is built around an article on a compelling business topic. While covering some of the most note worthy people, companies, and trends of our time, these articles touch on many aspects of the business world, including research, innovation, distribution, management, and competition.

 

  ● Visual Aids

  Accompanying each article is a visual aid, such as a table, graph, or chart. Such graphic organizers often appear in business-related materials, and the more exposure students can get to them, the better,

 

  ● Comprehensive Skill Building

  Both receptive and productive skills are covered in the exercises, helping students improve their English in a steady, through, and balanced way.

 

  ● Teacher's Manual

  Includes a Test Bank, Answer key, Listening Transcript, and Extra Sentences for the book's Target Vocabulary Items.

 


作者介紹

作者簡介

白安竹 (Andrew E. Bennett)


  白安竹老師擁有哈佛大學教育學碩士及加州大學聖塔克魯斯分校學士學位,通曉七國語言,曾遊歷五十餘國。

  白老師1993年至今,一直致力於英語教學,他所著作的英語學習書籍已經超過50本,擅長撰寫英語教科書、自學教材、考試用書等各類英語學習書。除了寫作與教學,他也定期參加ESL會議。
 


目錄

Unit 1 FedEx - An Express Courier Legend
Unit 2 The Students Who Started Google
Unit 3 Emotional Intelligence in the Workplace
Unit 4 Toyota - R&D Powerhouse
Unit 5 Michael E. Porter - Management Guru
Unit 6 Harley-Davidson - A Legend Rolls On
Unit 7 Sporting Troubles – The Financial Fall of Leeds United .....
Unit 8 Women in Business - Challenges and Triumphs
Unit 9 Fighting African Poverty with Cell Phones
Unit 10 The Creative Vision of Walt Disney
Unit 11 Tata - India's Mega Group
Unit 12 Big Banks, Big Problems
Unit 13 The Spending Habits of the Super Rich
Unit 14 The Story of Marvel Comics
Unit 15 Ben & Jerry's - Ice Cream and Social Activism
Target Word & Phrase List