|
|
|
1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
2.Engage students in practical and relevant application of theory using a holistic Analysis, Formulation, and Implementation (AFI) Strategy Framework.
3.Customize via Create: select chapters, mini-cases, full length cases or premier third-party cases from Harvard, Darden.
作者簡介
Frank T. Rothaermel
現職：Georgia Institute Of Technology
PART I: ANALYSIS
Ch 1 What Is Strategy?
Ch 2 Strategic Leadership: Managing the Strategy Process
Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Ch 4 Internal Analysis: Resources, Capabilities, and Core Competencies
Ch 5 Competitive Advantage, Firm Performance, and Business Models
PART II: FORMULATION
Ch 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
Ch 7 Business Strategy: Innovation and Entrepreneurship
Ch 8 Corporate Strategy: Vertical Integration and Diversification
Ch 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions
Ch10 Global Strategy: Competing Around the World
PART III: IMPLEMENTATION
Ch11 Organizational Design: Structure, Culture, and Control
Ch12 Corporate Governance and Business Ethics
PART IV: MINICASES
PART V: FULL-LENGTH CASES
