Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (22版)

　　1. Mainstream, balanced treatment of the latest developments in theory and practice of strategy.

　　2. Emphasis on company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.

　　3. Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

作者簡介

Arthur A. Thompson

　　現職：The University of Alabama

Margaret A. Peteraf

　　現職：Dartmouth College

John E. Gamble

　　現職：Texa A&M University-Corpus Christi

A. J. Strickland III

　　現職：The University of Alabama

PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Charting a Company's Direction

Section B: Core Concepts and Analytical Tools
Ch 3 Evaluating a Company's External Environment
Ch 4 Evaluating a Company's Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy
Ch 5 The Five Generic Competitive Strategies
Ch 6 Strengthening a Company's Competitive Position
Ch 7 Strategies for Competing in International Markets
Ch 8 Corporate Strategy
Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy
Ch10 Building an Organization Capable of Good Strategy Execution
Ch11 Managing Internal Operations
Ch12 Corporate Culture and Leadership

PART II: CASES IN CRAFTING AND EXECUTING STRATEGY