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E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.
作者簡介
Kenneth C. Laudon
現職︰New York University
Carol Guercio Traver
現職：New York University
Ch 1 Introduction to E-commerce
Ch 2 E-commerce Infrastructure
Ch 3 Building an E-commerce Presence
Ch 4 E-commerce Security and Payment Systems
Ch 5 E-commerce Business Strategines
Ch 6 E-commerce Marketing and Advertising
Ch 7 Social, Mobile, and Local Marketing
Ch 8 Ethics, Law, and E-commerce
Ch 9 Online Media
Ch10 Online Communities
Ch11 E-commerce Retailing and Services
Ch12 B2B E-commerce
